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Safia Minney, MBE, the founder of Fair Trade label People Tree considers the need for a better, fairer way to do fashion and explains how each of us can be involved. In Slow Fashion: Aesthetics Meets Ethics she takes the reader on a journey 'that will celebrate the new slow-fashion, sustainable-fashion movement and invite you to be part of the campaign to change the fashion industry'.
She argues that the future of bricks and mortar retail is in the best of Fair Trade, sustainable and organic products, together with vintage, second hand and local produce.
The book curates pioneering people and projects that will inspire you to be part of the change. With full colour photography and illustration throughout Slow Fashion profiles people bringing the alternatives to the mainstream: designers, labels and eco-concept stores across the world; fair trade producers; campaigns that are designing a fashion economy and the fibres and fabrics which are making a difference.
[In Slow Fashion] Safia unravels what’s behind each of those products we buy on a whim. - Romy Fraser, Founder of Neal’s Yard Remedies & Trill Farm
Safia brings a radical compassion and a humanitarian approach to everything she does. I’ve had the privilege to work with her for 15 years. She has a remarkably clear eye and focus on turning a mission into ethical business with such dedication. Slow Fashion, her new book, is partly manifesto and partly how to – it’s a must read for all! - Mike Gidney, CEO, Fairtrade Foundation
Dimensions: 236 mm x 181 mm